I love superheroes. I love the idea of wearing cape, a mask, and a utility belt as you run through the streets of your town trying to right the wrongs of the world. Oh and flying through the air is pretty cool, too.
But we can learn a lot about ordinary things from superheroes, too. Communicating is just one of them. If you’re writing communications copy, you can conquer any headline/body problems by looking to the Dynamic Duo, Batman and Robin. The teamwork these two exhibit are the perfect example of how a good headline/body combo should work.
This week, you can find me over on Small Business Bonfire, a website, community, and blog that offers tips, tools, and resources for entrepreneurs everywhere. If you have a moment, head over Small Business Bonfire to read Model Your Communications After Batman and Robin.