Each year, millions of people make New Year’s resolutions for both their personal and business lives. And by February, most of those resolutions have fallen away with the problems of the year. By summer, that resolution is completely forgotten and by the end of the year, you’re making the same resolution again.

Instead of doing the same thing this year, consider going with a theme instead. Themes are better than resolutions. Resolutions are tasks that seem to fall away as the year gets going. But with a theme, it’s more about deciding which direction you’re heading. It’s flexible enough to roll with the changes throughout the year. And if you do it right, you’ll have a baseline to go back to when making business decisions all year.


For the rest of my piece on Small Business Bonfire, head to Creating a Yearly Theme for Your Small Business.

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