Monitoring your image online is a crucial part of protecting your brand. You may choose to amplify, rebut or ignore mentions of you or your brand online. But if you don’t know, you can’t handle the situation effectively.

Google Alerts is a tool that sends you emails when the phrase you set appears online. I’ve used it for my brands throughout the years with great success. Google Alerts has let me know when I’m mentioned on other websites or blogs. It has even alerted me to a website that was giving out free copies of my definitely-not-free book. And while it’s a “set it and forget it” tool, it’s important that you set Google Alerts up correctly to benefit from it.

For the rest of my piece, How to Make Google Alerts Work For You, head over to Small Business Bonfire.

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