Google is arguably the number one search engine in the world. When you search for a business on it, it returns Google business listings first. There are 1.4 billion active devices using Google’s Android mobile platform. When you search for nearby businesses on an Android device, it uses Google business listings in the results. Google Maps dominates the map market on any mobile device as well as many desktop devices. When you search for something in Google Maps, it relies on Google business listings.
What all of this means is that your Google business listing is a powerful tool to help potential users choose you over your competitors.